We’re proud to unveil our new electric green logo—an emblem of transformation, progress, and purpose. This fresh mark represents a pivotal moment in our journey, signaling our expansion into the surface mining division and a bold new chapter in electrification, made possible through strategic partnerships and shared vision. This colourway supports our mission of mining solutions to connect people with ideas to enhance life underground and above.

The electric green colour reflects our global commitment to sustainability and innovation. It shines a light on our climate pledge of Real Zero by 2040 and the meaningful impact we strive to make across the mining industry and beyond. With this continued evolution, we’re not only reaffirming our global presence—spanning across all branches and customer locations worldwide —but also embracing the future through advanced digitalization and automation.

Safety and innovation have been the foundation of our company for over five decades, guiding every decision we make and shaping the way we deliver service and support. We are committed to providing exceptional expertise, dependable solutions, and trusted partnerships that enable our customers to succeed in a rapidly evolving world. This new symbol complements our long-standing ethos while embodying our continuous drive to lead with integrity, agility, and accountability.

This logo will stand alongside our original mark—one that has proudly represented us for over 50 years. Used interchangeably, the electric green logo represents the exciting future we are shaping together. Our history runs deep, and our future is looking up.